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Westport by Serena & Lily

Project by: Holder Parlette Architecture + Landscapes

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About This Project

The Serena & Lily Westport project represents a remarkable transformation of a historic three-story Victorian mansion into a stunning four-story flagship retail store, completed in 2016. Situated in Westport, CT, this endeavor was both challenging and rewarding, showcasing a delicate balance between preserving the integrity of the original structure and introducing contemporary design elements. The project involved the intricate addition of a modern stair tower, seamlessly connecting all levels and enhancing the flow of the retail space. The design approach adopted for this project revolves around a clean and restrained palette that emphasizes elegance and sophistication. Luminous white walls serve as a backdrop, allowing the carefully curated displays and merchandise to take center stage. The ebonized, reclaimed flooring not only pays homage to the building's history but also adds a touch of warmth and richness to the environment. This choice of materials reflects a commitment to sustainability while ensuring durability and aesthetic appeal. Sophisticated lighting design plays a pivotal role in creating a museum-quality atmosphere throughout the store. Thoughtfully placed fixtures accentuate architectural features and merchandise, casting a warm glow that invites customers to explore the space. The careful craftsmanship evident in every detail—from the custom millwork to the smooth transitions between old and new—highlights the dedication to quality and artistry that defines the Serena & Lily brand. The outcome of this project is a breathtaking retail environment that harmoniously blends historical charm with contemporary design. It serves as a testament to the vision of transforming a cherished landmark into a vibrant shopping destination, reflecting the essence of the Serena & Lily lifestyle. Clients seeking inspiration for their own projects can look to this successful endeavor as an exemplar of innovative design and meticulous execution, where every element is thoughtfully curated to create an inviting and engaging space.

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